I've been talking a lot lately about how the collective intelligence of the web will help value-creating enterprises rise to success, while letting unworthy enterprises fail. Well, here's one way that these unworthy businesses are trying to combat this: fake Yelp reviews for pay.
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| Screenshot from Craigslist Los Angeles |
Notice how for it to be convincing, the paid writers need to have active and established Yelp accounts. Very clever.